DOLOMITE – CLEAN MONT BLANC
Mont Blanc is a mountain of great fascination, not least because it’s the highest peak in the Alps between France, Italy and Switzerland. Until today, many people challenge themselves here by climbing up to the peak, thereby causing tremendous consequences for the environment – together with the climate change. The decline of the seventy glaciers of the massif as well as the pollution caused by man are only the most noticeable signs.
The SUMMIT FOUNDATION and the scientific association AQUALTI are currently carrying out the joint project “Clean Mont Blanc”. On the one hand, experts are collecting water samples in the Mont Blanc massif to analyse them for microplastics, and on the other hand, “Clean Up Days” are being organized, during which volunteers clean the mountain and the immediate surroundings from plastic waste and litter. Already on the first day, a total of 165 kg of trash was collected.
In line with its own sustainable project “Re-source by Dolomite”, it was an easy decision for Dolomite to support this activity financially and by equipping the volunteers with shoes and jackets.
POIVRE BLANC TENNIS CLOTHING
Poivre Blanc’s summer collections focuses on tennis, post-sport and urban styles. The designs are characterized by feminine cuts and performance materials showing off the brand’s strength to create an elegant, modern and sporty look at the same time. It’s very important to Poivre Blanc to use functional and sustainable materials in its trendy interpreted sports collections. All the fabrics used are Blue Sign certified.
Just in time for the start of the summer season, Dolomite is calling for an instagram photo contest. Old shoes – no matter from which brand – can be exchanged for new #7LeagueBootsByDolomite. To enter the contest, the participants must nicely present them one last time and then share the photo with their followers and the Italian outdoor brand. Dolomite will select the 54 most beautiful and creative contributions from the posts and submissions. The prize is a free pair of the iconic “54 Low” or “54 Hike GTX High” shoe models. The competition runs in Germany from May 15 to November 30 2021.
POWDERHORN – FAIR AND SUSTAINABLE
Founded in 1972 in Jackson Hole, Wyoming, the premium sportswear brand Powderhorn is due to its history very close to nature and finds its inspiration and new ideas in the place where it all began – Jackson Hole and the legendary Teton mountain range. Powderhorn not only respects its history and honors its roots with timeless designs, but also pays special attention to the origin of the materials. It is very important for the brand to use materials of natural origin, such as leather, cotton or wool that are sustainably processed, as well as recycled materials, such as down feathers and polyester. The goal of Powderhorn is an environmentally friendly production and the reduction of waste.
RE-SOURCE BY DOLOMITE
Since 1897, Dolomite has been telling true stories of legendary expeditions and extraordinary conquests. With the same intention, starting with the Fall/Winter 2021/22 collection, the brand set out for new horizons and created its own sustainability certificate – Re-source by Dolomite. The aim is to improve the impact of business practices and production, protect the environment and inspire positive change in society. The products labelled accordingly represent a long-term, socially responsible project. Already two thirds of the collection are produced with sustainable and environmentally friendly materials.
POIVRE BLANC SKIWEAR
Founded in France in 1984, Poivre Blanc offers ski clothing in winter and tennis performance clothing in summer. The ski collections are based on waterproof, breathable high-tech materials to keep particularly warm thanks to special padding. In addition the brand emphasizes on functional details such as integrated gaiters, detachable collars and pockets for ski passes and iPods. Due to the colorful designs in each collection you can become an eye-catcher on the ski slopes every year.
KARINFRAIDENRAIJ – NEW STYLES
In the production of karinfraidenraij knitwear designs, particular attention is paid to meet the principles of sustainable production. This equally refers to social fairness, ecological awareness and high demands in terms on their own work. The basis for the high-quality knitwear designs is the wool of llamas and alpacas obtained from traditional breeding in the Andes highlands.
karinfraidenraij only cooperates with a few, carefully selected South American production facilities that act according to the same ethically and morally high-quality principles. In the cooperating factories, above-standard wages with legally regulated working hours are paid, voluntary overtime additionally. Employees are covered by insurance in the event of illness or injury, and contributions to old-age provision are made. In addition, attention is paid to prevention, such as using respirators when working with raw wool, and local habits of the population are respected. Bolivian cholas, for example, prefer to knit sitting on the floor.
SWATCH “BIG BOLD” LAUNCH EVENTS
A hot day – perfect for a colorful summer party! Swatch celebrated the presentation of its new collection “Big Bold” together with many journalists. Our PR agency organized the open air events, which took place in Munich and Hamburg including a barbecue, live DJ and a summery, very colorful decoration (via Let Love Sparkle).
NEW CLIENT: POWDERHORN
We are really happy to welcome Powderhorn as a new client, a brand from the US originating in Wyoming and now part of the Scotts Sports Group. In 1972 the brand was founded in Jackson Hole by John Horn. Inspired by the snowy Teton mountain peaks he started producing down jackets at his parents’ farm. This jacket featuring the significant leather patches on the shoulders is still a highlight of each collection of the ski and free ride brand. What’s new are fresh styles, the usage of natural materials and bright colors. The perfect combination of functionality and longevity for the slo-pes as well as the daily life!assador cooperations we offer the full range of Bloggers Relations.
FROM FAIR WEAR TO LOVE AFFAIR BY DAWN
The fair fashion label DAWN presents its “Social Art Project”, excitingly documented in a short film. This project, a social experiment, is about the employees and their wishes, views and values – “from fair wear to love affair”. The goal is a continuous sustainable improvement in production as well as in the interaction with and between each person involved in the production of DAWN jeans.
The founders of DAWN not only pay their employees in their own factory in Ho Chi Minh City (Vietnam) more than the usual “living wage” in this region, they also cover the costs of private health insurance, offer them the opportunity to participate in an English course, sign up for a relaxing massage and recharge their batteries at a “fruit bar”.
NEW CLIENT: POIVRE BLANC
publicity rooms becomes even more international: After Italy and the US the premium brand Poivre Blanc adds some French flair to our communication. For 30 years already the ski clothing brand has designed sporty collections with attention to details for women, men, girls and boys. New trends are combined with technological innovations. Waterproof breathable materials assure high wear comfort with ski and tennis styles. But also the small ones are not missed out. Cool print shirts and flexible pants make their hearts swell.
LOCATION CHECK FOR UNION GLASHÜTTE
Union Glashütte was planning a Press Day in Munich and our PR agency supported the Swiss watch brand in finding a suitable location. For this, we were allowed to visit and tour the best hotels in the city, such as The Charles, Mandarin Oriental or Vier Jahreszeiten. In the end, the journalist event took place in the rather spacy rooftop garden lounge of the Bayerischer Hof hotel.
PRESS DAY SUPPORT FOR SWATCH
We supported Swatch with the organization of Press Days in Munich and Hamburg. Thereby we took care of the location search, the catering selection and sweets as give-aways. Additionally we, together with the interior stylist Lale Aktay, were responsible for the decoration and furnishing of the locations. As a result two colorful events took place, where the new collections of the Swiss watch brand were perfectly presented to the media representatives.
NEW CLIENT: DOLOMITE
With our new client Dolomite Italian flair moves into our client portfolio. Since 1897 the Italian way of life and the long-term experience of the brand have been included in the production of shoes and clothing. Enthusiastic outdoor fans share the passion for modern alpinism and appreciate the quality and performance of Dolomite’s collections. Wearing Dolomite means carrying the magic of the Dolomites with you – during an expedition to the Kilimandscharo, a hike in the Alps or a relaxed walk through your favorite city.
SWATCH „SKIN IRONY“ LAUNCH-EVENT
Celebrating the launch of its new line „Skin Irony“ the Swiss watch brand Swatch hosted a successful event on the Praterinsel in Munich. We organized the launch event for Swatch’s new “Skin Irony” collection. The Swiss watch brand invited numerous media representatives to its event on the Praterinsel in Munich. Fashion journalists and bloggers from Germany, Austria and Switzerland got to enjoy an exclusive preview of the timeless models with noble structures during a fascinating fashion show. While a flying buffet spoiled the guests with delicious food the Munich band Matija took care of the musical entertainment giving a life concert. The highlight was a mobile studio where the guests could get their foto taken in order to produce a 3-D bust of themselves. It was a great pleasure to organise this event!
- DOLOMITE – CLEAN MONT BLANC
- POIVRE BLANC TENNIS CLOTHING
- POWDERHORN – FAIR AND SUSTAINABLE
- RE-SOURCE BY DOLOMITE
- POIVRE BLANC SKIWEAR
- KARINFRAIDENRAIJ – NEW STYLES
- SWATCH “BIG BOLD” LAUNCH EVENTS
- NEW CLIENT: POWDERHORN
- FROM FAIR WEAR TO LOVE AFFAIR BY DAWN
- NEW CLIENT: POIVRE BLANC
- LOCATION CHECK FOR UNION GLASHÜTTE
- PRESS DAY SUPPORT FOR SWATCH
- NEW CLIENT: DOLOMITE
- SWATCH „SKIN IRONY“ LAUNCH-EVENT