“Move your Lee”
THE NEW CAMPAIGN MOVIE
FOR THE 125th ANNIVERSARY

Lee celebrates itself – for a very good reason! The 125th anniversary of the denim brand was reason enough to create an impressive new campaign movie for the Fall/Winter collection 2013. The short movie shows people dancing passionately and performing various types of dances in their Lee jeans. They wiggle and twist, fully giving themselves away to the rhythm – “Move Your Lee” at its best! Passion, music, authenticity – the short movie contains all ingredients that make up the brand Lee. That gets the party mode started right away! Happy Birthday Lee! The campaign movie will soon be shown in cinemas and online.
www.youtu.be/PVE70U-3tEg