FROM FAIR WEAR TO LOVE AFFAIR BY DAWN

The fair fashion label DAWN presents its “Social Art Project”, excitingly documented in a short film. This project, a social experiment, is about the employees and their wishes, views and values – “from fair wear to love affair”. The goal is a continuous sustainable improvement in production as well as in the interaction with and between each person involved in the production of DAWN jeans.

The founders of DAWN not only pay their employees in their own factory in Ho Chi Minh City (Vietnam) more than the usual “living wage” in this region, they also cover the costs of private health insurance, offer them the opportunity to participate in an English course, sign up for a relaxing massage and recharge their batteries at a “fruit bar”.
dawndenim.com